Maidenform Bras

Maidenform Bras, an American line of lingerie, offers an impressive selection. Originating over 80 years ago in the first half of the 20th century, Maidenform bra designs continue to be trendy. In fact, Maidenform's success is likely due to new fabrics and technologies- producing practical and beautiful styles for everyday, dressy, and sporty occasions. Perfection of fit is such an important Maidenform value that it is has a special line of full figure bras called Lilyette.

Lilyette Full Figure Bras

The Lilyette collection is a complete line of fashionable bras for full figured women. There is much more to the Lilyette collection than plus sizes bras. Careful thought has been put into bra designs to ensure fit, support, comfort and attractiveness.

For example, the minimizer styles provide a slimmer appearance without compromising natural shape. In the Custom Fit Tailored Full Support style, cup design is altered to give an increased level of support, as cup size increases. In some styles a technology called "back smoother" is used to ensure a seamless line at the back, rather than the indents and bulges created by some brands.

Maidenform Sports Bras For All Sizes and Activities

Whether you are an athlete or just getting into a new physical activity, you can look to Maidenform bras for a style of sports bra that suits your activity and your body's needs. The Active Motion style is suited for moderate activities such as cycling, walking, and power yoga. For intense activities such as boxing, jogging or racquet ball, the Power Motion style might be your choice. While these styles come with adjustable straps and a back closure, there is also a pullover style called the Medium Impact.

Maidenform Nursing Bras

When you are breastfeeding, having a nursing bra makes it so much easier-one-handed strap release, extra padding, comfy straps and adjustability are features to look for. Maidenform's maternity designs come in different fabrics-cotton and microfiber- with molded cups, wire, and a wire-free option.

Push-up, Backless, and Convertible Styles

Maidenform bras are suitable for tops and dresses with low necklines, low or narrow backs, and no sleeves. The examples presented here are in the main Maidenform collection, but there are also similar Lilyette options:

• In a push-up bra you can find a range of lifts from gentle to daring, for the ultimate in cleavage display. Gentle styles include Value Luxury Push-Ups with padded cups and underwire; Airlift Underwire with wire lift and no extra push-up pads; and Invisible Options with push-up pads providing the lift. For a stronger lift consider Feeling Sexy Ultimate Gel Push Up Bra with underwire.
• There are many strapless bras, such as the Seamless Tube Bra and Custom Lift. The Invisible Options style is a pseudo strapless with "invisible" plastic straps.
• Backless styles include the Breakthrough Backless Bra, using silicone to keep the bra in place and NuBra Silicone Adhesive Backless, held in place with an exciting new technology- a reusable adhesive strip.

There are many Maidenform bra styles-- from full support to minimal support; offering modest cover or a revealing cut. Maidenform design options allow your undergarments to enhance whatever you are wearing. If you are interested in learning more, visit the company website online or a local department store.