The traditional way to market models is through a modeling portfolio. Unless they've been discovered by a talent scout-and maybe even then-unknown aspiring models pay agencies a fee to create a professional portfolio. Unless you have access to a professional fashion photographer and a stylist, it is worth paying for a good portfolio. Fashion designers, fashion magazines, and other potential clients will not give a second look to a second-rate modeling portfolio.
So what should your portfolio say about you? First of all, you need a good, clean shot of your face. Editors need to be able to see your bone structure and to imagine you in a variety of makeup styles. Same goes for your body. You need one shot that shows what you're made of. For the full body shot, remember you are not auditioning for a centerfold spread. This is fashion photography: be uninhibited but don't project sex, just display your superior physical form. Other important elements of a good modeling portfolio are color, style, and variety. Show that you can handle different looks and attitudes. A smiley, fresh-faced, sunny shot shows you can handle the catalogue and teen fashion market. High fashion and couture looks ask you to be more edgy and avant-garde. Show that you can transform yourself. And remind them what a good sport you are.
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